A posh British celebrity wearing swimwear brand is likely to get involved in a holiday sales by 50 million.

Orlebar Brown, a company that wholesale swimwear at premium prices, has won public recognition since James Bond, played by Daniel Craig, wearing a pair of blue shorts in the sky company.

Since then, the brand has attracted All-Star fans of the beach, including rapper Jay-Z, former Prime Minister D, Jimmy dragon and actor Damien Lewis, Michael Fassbinder and Hugh Jackman.

The high-end brand has hired Cavendish in a series of financial future financing proposal, including the proposed sale to private equity funds by 50 million.

Orlebar Brown was founded 10 years ago by former photographer Adam Brown, who said he wanted to create custom shorts to swim without the lack of awareness of the images.

It is said that Brown noticed more fashionable choices for women’s swimsuit than men after their holiday.

The company’s retail products range from 95 to 395 pounds, but has recently expanded to include ready to wear clothing, footwear and accessories. Its turnover is expected to reach 23 million this year, about half of which comes from outside the uk.

Although the Orlebar Brown in Mayfair, Notting Hill, Wimbledon, with core retail stores, Chelsea and the Canary Wharf and Bicester village – Pop exports in the global market position, including the United States, France, Turkey, Australia and Kuwait.

The company also wholesale swimwear through wholesale partners and its own website.