Beach riots, a famous brand of traditional swimwear, extends to sportswear and expands its clothing offerings.
Although clothing has once been restricted to parcels sold for swimming orders, it is now an independent category and has been selected by clothing retailers.
This expansion reflects the brand lifestyle of “the beach to the street”, which gives consumers the choice to wholesale swimwear to wear a day from the beach to one night.
This summer launched its first sports brand, Sport Riot, dedicated to carbon 38 and rotation. Full launch is occurring this fall, and can already be in beachriot.com.
Sport Riot: Beach riot, sportswear. The line has a stylish look and trim, mixed printing and beach anti sign bead.
Spring and resort 2018 swimwear line into clothing and sportswear. It has an interesting brocade style, influenced by African and Morocco prints. The production line comprises a beach riot major decorative tassels, beads, metal hardware details and texture of fabric.
The line ranges from $62 to $156 per piece, ranging from $125 to $230 each. It can be in retailers such as SwimSpot, ShopBop, Ophelia swimwear, Molly Brown, Diana, and bikini.com.
Although the beach riots are mainly wholesale swimwear business, they also focus on growing sales of beachriot.com and see great results, sales doubled, from 2016 to 2017. A key strategy is to distinguish between online products and wholesale channels.
“We try to provide some different online,” said co owner Jessica campaign.
“Network exclusive” provides beachriot.com, only selling unique products on the website, launch monthly tickets.
Sporty said, “we use our online services to get the feedback they want from consumers.” Because the swimsuit was made in Orange County, we can reorder it very soon.
The use of social media and consumer feedback also contributed to the full coverage of the 2018 line of resorts.
“We have to tolerate it,” Sporty said. “We want consumers to love this brand, regardless of its shape or size.”
The beach riot designed clothing and swimwear for young fashion avant-garde audiences, integrated into all aspects of fashion and fashion.
The southern California brand started from Nicole Hanriot in the advanced project. Before this project, Nicole was not interested in starting swimwear series. As a designer of Tavik swimwear, she decided it wholesale swimwear was time to find and create her own company.
The brand was privately funded by Nicole and her father, Craig. The beach disturbance, the recently wholesale swimwear outsourced nicasa showroom, allows teams to focus their time on products.