Swimwear, all growth scale available.
Swimwear brands, which cater to plump women from 2005, will be collected within the Ashley Graham capsule, with production sizes of 4 and 6, available online, starting today. The 11 line includes Bikinis nightclub, a piece of and cover up, the price range between $70 and $100, from 4 to 22 sizes.
“Over the last two years, we’ve started to feel disappointed from smaller women, and we don’t sell for the size range to get the response,” says Sara Mitzner, vice president of all swimwear creative and brand. “This is our first chance to scale up from a business point of view and we are now happy to meet more women’s needs.”
Mitzna believes that in a short period of time, the company has just started, in all target people swimsuit, a variety of sizes of women and children, but began to pay attention to enterprises, the number of women, 8, due to customer response. It is believed that all existing Mitzner swimwear will welcome this change.
“We’re lucky to live in a culture that supports women.” In the social media community, it’s an amazing woman. There’s a steady stream of background and size for women of all ages, “says Mitzna. “Our core customers appreciate diversity and inclusion of messages, and we’ve been standing so much, the more, the better.”
Brand development is a continuing trend in the classification of target curves for women, but all moves – plus size lines introducing small size swimsuits – are a new paradigm shift. Mitzna believes that more brands will begin to consider expanding their products in an attempt to create a more inclusive shopping experience.
“Ultimately, if the brand can start to cater to all women, it’s also great,” says Mitzna. “We would like to see a world in which women of a certain scale will not be relegated to shopping at specific stores.” We should all be able to shop in the same place, and expanding our scope is a big step towards that goal.
The curvesinbikinis features Graham in sports illustrated the problems in all swimming get attention swimsuit 2015, which marks the Graham as the first plus size models were published in the magazine. A year later, she appeared on the cover.
The company was acquired by fullbeauty in 2014 brands, Gregg and Gabi also released capsule collection, who is a bending effect, also known as GabiFresh, and from the bank is currently at the Nord department store sales parts. Mitzna said the brand will continue to explore more wholesale options, taking into account the production of small size Ashley Graham capsules for collection.