Australia’s senior swimsuit brand Seafolly has announced a new partnership with e-commerce delivery company Tryzen as part of its international development program.
The new agreement will allow brands to run seamlessly across multiple regions and meet growing local consumer expectations while reducing the overhead required to manage day-to-day operations.
The decision is due to Seafolly’s further wholesale swimwear growth, Seafolly is now available in 41 countries.
Nathan Alexander, director of Seafolly IT, said that e-commerce is critical to the continued international expansion of the brand and that recent partnerships will contribute to further development.
“E-commerce is at the heart of our global expansion strategy, and we are looking for partners to build successful online features through mature apparel brands to achieve our strong international growth aspirations.
“In an early discussion with Tryzens and its customers, it was clear that they had an in-depth understanding of Seafolly’s business goals and got a positive, attractive and capable team support to achieve the vision.
“With Tryzens managing the implementation process, we can be confident of the high quality results, let’s focus on our best job: designing superior products and providing a seamless customer experience.
When the brand operates its own e-commerce site, it will now start from the current Magento platform Magento 1 and transfer its online business to the Salesforce Commerce Cloud.
The new agreement coincides with this year’s expansion of Tryzens itself to Australia, which is the driving force of Australia’s booming e-commerce economy, which is expected to exceed $ 32 billion by 2017.