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J. Crew launches lower-priced swimwear for millennials

J. has launched a solid and reliable swimwear series in 1989. It may never be aware of this category, but rather that swimming is always there, a little more than your typical middle price retailer. Starting from Tuesday, it will provide more diversity: it has launched a cheaper swimsuit with a starting price of $22.50 and a single price of $54.50. Available styles may be a bit more interesting and colorful than those in their main swimwears, with many stripes, flowers, dots and pink. They can be bought in stores and on the Internet. The question is: why? ” I …