Feeling good at the beach or poolside is a good first step. Vogue talks to female swimwear designers who put their enthusiasm in front and center. Image source: provided
With the US Miss Beauty pageant announced that the swimming suits for ladies competition will be retired in June and will be banned in France this month, what impact does this have on swimwear as Europe moves to the coast in August each year? Will we see a more cover-up style that reflects the changing world?
Yes, no, Russian designer Olga Vilshenko, she just launched her vacation series Morie. “Miss America has always had a huge impact on young people around the world,” said Vershenko, who welcomes the recognition that “the beauty of every woman comes mainly from the heart”.
However, she quickly pointed out that since the inception, swimsuits have been the subject of intense discussion and debate, and ultimately, women have the right to choose the way they want to vacation. She said: “When the body is covered, some people feel comfortable. Some people feel comfortable wearing a bikini, but we must remember that both have the right to choose, and both must receive the same respect.”
American designer Mara Hoffman agrees. “You can go to the beach naked or completely covered; it’s more about verifying women in their choices and body, no matter what they are,” she said. “Body enthusiasm doesn’t mean more or less clothes, it means being aware of your relationship with your body and feeling that you choose to do it with it and that you choose to wear something that is comfortable,” she added. “Gendered women, clothes really don’t. We must admit and teach women that the body is not an object, no matter what she wears or how she behaves.”
Here, Vogue looks at five women-designed brands and rethinks that swimwear may symbolize and talk about women today.
Morye’s Olga Vilshenko said, “I think women are more afraid of the beach season than women we think, so this is one of the reasons for creating a fascinating, moderately stretched swimwear style for the brand’s iconic floral patterns,” meaning “Sea” is in Russian. “We put a lot of effort into producing accurate, scaled prints that look great in different sizes. My key is to combine minimalist design with lines that compliment the female body.”
Vilshenko began to create solutions for women of all shapes and generations. “I want vacation apparel to bring our customers from the city to the beach, so it’s unlikely to transition to their holiday wardrobes,” she said of the suit collection and the relaxed, easy-to-wear dress that has accumulated some Instagram stars. These include Lucy Williams, BlancaMiró and Maja Wyh.
“It’s an exciting moment to be a woman,” said Carly Brown, who created the Australian-sized Une Piece brand in a well-designed one-piece product designed for the store, without making women too tension. “The impact of social media on body image has not been positive for the past decade, but I believe that in the past 18 months, women have returned and reconsidered their feelings about their bodies and adopted a more positive attitude.” Brown tested her suit before testing – from zippered, long-sleeved “Sexie Rashie” to twisted center halter outfits – before the release of hundreds of women of all shapes. “There are some amazing examples where champions and brands challenge the narrowness of beauty and size,” says Brown, whose single piece is made of UPF50 + Italian Lycra, blocks 98% of UV rays and has 28 separate Parts, compared to the industry average of 8, support and clean up all the right places.