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Beach riots extended to sportswear

Beach riots, a famous brand of traditional swimwear, extends to sportswear and expands its clothing offerings. Although clothing has once been restricted to parcels sold for swimming orders, it is now an independent category and has been selected by clothing retailers. This expansion reflects the brand lifestyle of “the beach to the street”, which gives consumers the choice to wholesale swimwear to wear a day from the beach to one night. This summer launched its first sports brand, Sport Riot, dedicated to carbon 38 and rotation. Full launch is occurring this fall, and can already be in beachriot.com. Sport Riot: …