Nancy The contemporary women’s cheap swimming suits brand luxury Alice has appointed Sharon Fraser as the new head wholesale UK and international.
Fraser used to be the sales manager of fast fashion brands. She began her new role in early September.
She is in charge of wholesale business, including clients, independents and representatives of women’s clothing, footwear, jewelry and cheap swimming suits.
Meanwhile, Alice, who has been reviewing its business model, has appointed the community as a sales agent for Britain and ireland.
Matthew Newton, luxury director of Alice, said: “we have experienced exponential growth in the past five years, and a review of our business structure, we have developed a new strategy to further improve our products.
“We invest heavily in employees, processes, procedures and infrastructure so that we can better serve our existing clients while maintaining growth.”
As part of these changes, enterprises reduce the average sales price in 30% to 60, from 90 t e, switching from air to sea.
It says it enables it to “save money” to its customers”. The company also narrowed the packaging size to drive sales and limit customer risk.
The brand collects 30 collections each month.
