Discount counterfeiting sites such as zaful and zara, launched by Sarah Brown Cohen on August 27, 2018, are becoming increasingly popular, challenging swimming brands, some of which have vowed to take legal action. While counterfeiting has plagued the garment industry for decades, the immediacy of online shopping and social media has made it easier than ever to counterfeit, sell and sell discounted products. Social media in particular. These sites have become a key tool for counterfeiting websites. They are working on social media and youtube with various influencers to promote discounted swimsuits. All this means they are reaching out to …