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The biggest mistake women make when buying swimwear – and the best cut for each size

With warm days and the ocean calling our name, women across Australia are preparing for the summer and everything that comes with it – a new swimsuit. But as the country waits excitedly for some of the much-needed seasonal sun, many people are less interested in the prospect of finding a fit and flattering bikini. Genelle Walkom, creative director of Sydney-based swimwear giant Seafolly, said there is a simple reason why women continue to struggle with cheap high waisted swimsuits shopping. In an interview with Whimn, Ms. Walkom revealed that the difficulties are due to the fact that women do not …