The Greek Australian Helen tirekidis, and the occupation female stars wholesale swimwear, luxury brands such as Chanel, Gaultier and Issey Miyake’s marketing and public relations, Mr. Shang and Giorgio Armani have decided to put her own way, let Greece are australia.
Helen’s journey has just started about a year ago, the Greek style Council (GSC), multi platform projects represent different emerging markets and mature fashion brands from Greece’s goal is to establish the brand business opportunities in australia.
The first step is introduced, and the promotion of Greek clothing talent into the connection in Australia, Sydney, where retail buyers have the opportunity to visit the exhibition hall and GSC pop up and understand Greek do good news influence.
This is the first time that GSC will allow customers direct access to wholesale swimwear several Greek holiday planning designer, never seen in Australia, in order to improve the key goal of Greek fashion conscious, so as to increase its international business. We found more on Wednesday’s online store and grabbed Helen’s hour.
The Greek style parliament has been operating for a year. How was the trip?
So far, it’s been a fantastic year. After launching the pop-up showroom, I got an order worth $50000, a wholesale swimwear order. So we now have eight brands in Australian stores, and now there are many brands re ordering. So the agency worked well. Especially the press is a good gauge – and they react very well.
What makes you decide to create an online store for public demand?
After the showroom, I was surprised to find out what I was doing through my contact page. They asked me where they could buy online, and some specifically asked for brands that didn’t have retail orders. So I think this is the next addition to the platform. I also think that these brands deserve to be understood here and supported by australia. In the 60s of last century, we introduced immigrants here, and in recent years they have become new greece. We see it with wine, oil, fashion and more.
Would you say your clients are mainly Greeks?
My goal is to find women who are traveling, and looking for accessories, beautifully made, fashionable, unique, and also difficult to find. She’s not necessarily greek! In fact, this database is quite large now, and most of the people are non greeks. That’s good, because that’s exactly what this project is for wholesaling swimwear. I’d like to make a special trip to the local Greek swimwear fashion brands in australia. The Greek people already know our great designer. Of course, I’m also happy to have a lot of Greek support here and greece!
What are your criteria for choosing labels? Are you close to the brand, or the opposite?
For most people, I’m close to them. However, there are three pillars: excellent craft is the first standard, in the uniqueness of what they do, if they have an international intention. It’s really simple.
Which Greek designer do you represent now?
I represent 30 designers now. I have some interesting and innovative plans, and ready to wear fashion designers are coming. This product is based on swimwear, sandals, bags, jewelry, hats and scarves. It provides designer with superb workmanship and exquisite style to provide high quality design. At present, including Deloudi, Emmanuela, Sophie brand Stefania Frangista swimwear from Esiot, Valia Gabriel sandals; Olimpo, from Sofia papakosta, Herr Mina, Elena Kougianou, Maesa Morado jewelry; from Blanc, savapile from Grecian Chic Scarves hat; scarf, kridemnon; bag from Lommer, salty package, argalios, Marina Vernicos, and more!
What do you want to achieve online store? What are your short and long term goals?
I think Australian women embrace Greek designers to see Greece through the fashion frontier lens, progress and special craft standards. We know that Greece has wine, olive oil, yogurt, tourism… Now it’s time for Greece to become famous for its creative industries. It’s not just fashion. There are some incredible objects designers and architects. So many talents. The long-term goal is to provide solutions for existing designers in australia.
Tell us something that we don’t know about you. What motivates your creativity and entrepreneurship?
I’m Pontian. Pontians go back centuries called iron and goldsmith dedication. My parents were born in Greece, and specifically, they came from northern greece. My mother was a tailor, and my father was a swimwear wholesaler. I got the love of fashion from her, and got the business and business talent from him.