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Siloett Gets a Made-for-TV Makeover

Chuck Handy Jr. has been bang since the “profit” reality show in June.

“There are thousands of clicks on our site. It’s crazy,” Handy said. “Yesterday I had nearly 400 emails.”

The second-generation garment manufacturer worked for his swimwear business during companies such as Jaycee Swimwear, Jordache and AH Schreiber, and began to roll out by Chuck Handy in 2010. Handy concept: to create a series of missed, the size of the swimsuit will be sold in the form of matching cover. But by the end of the year, when Handy and his family and entrepreneur Marcus Lemonis met, CNBC’s “profit” of the founders and stars, as Chuck Handy’s swimming was flooded the debt because its factor was weakened by interest.

Under the guidance of Lemonis, swimsuit company got a new name – Siloett, also a new direction. The new company will continue to create loopholes, plus the size of the swimsuit as well as matching the cover, but will not be sold. That’s just the beginning. In addition to swimsuit and coverings made in the United States, the Siloett brand also includes sportswear and accessories, including bags, hats, shoes, scarves and sunglasses. And there are more product extensions.

“It’s with the merchandise,” Handy said. “You can buy a hat, put a scarf, put the shoes on top, put your swimsuit on your coat, your shape. It’s a big look, it’s with other companies in Asian manufacturing competitive.”

Easily describe the collection as “upper middle”. Swimsuit wholesale price in the “$ 80” range, the collection includes a separate and swimming.

Handy’s daughter, Mary Ellen McAteer, joined Siloett’s president and designer. McAteer studied fashion design at Drexel University, but eventually became a technical designer and a suitable expert for large retail chains.

“I’ve been in the company’s market,” McDertt said. “I worked at Dressbarn. I work at Destination Maternity. I learned everything from the perspective of the business, back to the mother and the popular point of view. ”

Siloett is a real family business. In Chuck Handy’s swimming there are two Chuck, father Chuck Handy Jr. and son Chuck III – called “Charlie” on “Profit”. Mary Lou Handy, a secondary school teacher and former assistant dean of the Cornell School of Medicine, supervises books for swimming. In order to restart, since McAteer redesigned the set, Chuck Handy Jr. used his many contacts in the swimming business to find the domestic factory, while Charlie Handy supervised everything else. In the assignment to his task, for the February Curve New York created a custom exhibition booth. The booth was built by another Lemonis company, Precise Graphix, based in Allentown, Pennsylvania. Charlie Handy found himself supervised within 20 hours between New York and Pennsylvania. Fortunately, this is the familiar area of ​​Handy.

“I started working with my dad in 2005,” said Charlie Hardy. “I finally learned from the beginning of the business.I know warehousing, transport, all jazz. I really grew up the whole business.

It was Charlie Handy, who first brought his family to “profit”, which was his familiar area. He appeared in MTV’s “Dating Nude” reality show in 2014.

“I’ve been in the camera before, I know my parents’ personality,” Charlie Hardy said. “I said,” You are the camera gold. ”

Since the program has been packaged, Charlie Handy is working on another Lemonis project to oversee the construction of new stores.

“My goal is to keep the company alive and let my family be employed,” he said. “I’m glad everyone is working and I have the opportunity to do my own thing now.”

For McAteer, the transition is not only from the business community, but to control the nature of the entrepreneurial brand. When the show began to shoot, McAteer had left her company to work as a mother at home, her 11-month-old daughter.

“I was maternity leave, I left Dressbarn, I decided not to go back because I liked staying with my daughter at home,” McCart said. “Suddenly, this opportunity is there, I’m not ready to work again, but sometimes it ‘s time to have fun.

McCarty joined the company and took her daughter with her in the company’s office at Ridgewood, N.J. (The company also has offices and exhibition halls in New York and Los Angeles).

“I’m not ready to let go,” McCart said. “We started shooting in December, and now it’s June, I just said,” Maybe I need to hire a nanny. “I’m not a big outsider. I like to put my hand on the product, so when I come to my daughter I was the same.”

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Audrina Patridge brings the va va voom in sexy sheer black dress as she debuts her sizzling swimwear line at SwimMiami

She first found the reputation on MTV’s The Hills.

But Audrina Patridge Friday was a beach girl, and on Friday she showed off her swimsuit series “Prey Swimming”.

The 32-year-old black hair looks very beautiful, wearing a Paisley print dress, because she likes to wholesale swimwear look at her design walk on SwimMiami runway.

Bold impression, the TV character to the fashionable dress show her enviable figure.

Her gorgeous game is full of display, because the 1970s inspired fabric contains a high gap in her lap.

No one will be shy because of blink, Audrina revealed her broad mind, because the dress collar is low.

American-born beauty makes her natural beauty shine because she chooses a simple make-up of a simple rouge and a beautiful pink lipstick.

When she staggered the bare high heels, Lauren Conrad’s former partner decorated her undress with a layered gold chain.

She made her trademark brown hair long and loose, because they stepped on the little shoulders.

With Audrina elegant swimwear design, they stampede on the fashion show, this model easily easy-going.

Audrina will drop the Paisley number, including a black tights, cut on the thigh with a mesh skirt to complete the appearance.

At the end of the runway show, Audrina and a blonde girl wearing pink and black raised their arms to celebrate.

Surprisingly, Tyson Beckford appeared black denim at the top of the black and gray pattern.

In order to cover up a perfect night, Audrina placed her summer dress in the background.

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Affectionate the sunshine’: Denise Truck

Outen, 40, exhibits her sensational figure and adequate assets in plunging swimwear as our daughter shares fashion back Marbella cause breaking

Jaws reduced after our daughter shared a sizzling Brazilian bikini snap the other day.
And Denise Van Outen was more than ready to stay in her swimwear, simply because she plonked it back to a new sexy cause breaking from her recent Marbella getaway.

The 42-year-old occasional actress looked extraordinary as our daughter flaunted her ample solutions and amazing curves within a daringly low-cut navy bikini as our daughter lapped the sunny light. If you’re going on holiday come July 1st then it has the time to start out thinking about what you’re going to pack up.

Even if occur a big admirer of sexy bikinis, you’re certain to fall in like the swimsuit that Denise truck Outen has on here! This woman is soaking up a lot of sun in Marbella and therefore far we have now spotted her wearing a very popular pink two piece by Brahimi, as well as a striking cover-up right from Matalan.
Nonetheless check out this kind of flattering minimal navy amount, which incorporates a low wrapping neckline, vital soft cups of to give the bust an improvement and a shapewear -panel to create a faultless figure.

Wonderful not to appreciate? The crossover straps at the back of it are a wonderful touch as well!

It’s simply by Lascana and it is available to buy today at Swimwear365 so simply click (right) to snap it up. Or make waves in one of the navy swimsuits we have picked out for yourself in the modify below. This Melissa Odabash one-piece is definitely top of the list…

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Business Briefs: Gay-owned swimwear provider seeks designers

Have the for a bikini design? It would be included in the upcoming collection out of Eyegasmic Manufacturer, a gay-owned, Newport Beach-based swimwear carefully thread.

Chief Executive Officer and founder Brennon Lamar Knutson is looking to partner with different designers this coming year as he acquires his 2017-2018 collection. Previously, more than a dozens of people have published potential appears, and others can easily do so throughout the end of August.

“We will get their design and style up front, and get a charge on each swimwear we sell off, ” explained Jackson, 31, who hails from Irvine and launched his company 36 months ago.

This individual debuted his inaugural bunch of swim trunks and briefs last September. Called the Fruits of Labor, that features extremely colorful skimpy briefs ($47) and short trunks ($57) tricked out in various blooms, such as lilies, orchids, plus the bird of paradise.

“I was frequently looking for swimwear and not choosing anything I desired. Either the swim short circuits came to my knees, which I dislike, or had been too ornate or also cheesy, inches said Jackson, who functions full time like a senior movie director of businesses for a healthcare company. “I don’t wish to be wearing swimsuits with rubberized ducks to them or things such as that. inch

He proceeded to go live with his website last April, and also to get the term out about his company, he combined with nonprofit health companies in Oregon; Charlotte, North Carolina; and Ohio. Anyone who searched for testing meant for HIV or STDs was given a code to purchase the swimsuits at a discounted rate, and with every purchase, a percentage of the sales was given back to the agency.

“There are a lot of man swimwear lines, especially in the Oregon area, yet we particularly target the LGBT community, ” stated Jackson, whom also tries to hire designs from within the LGBT community for his marketing.

The strategy features paid off, while sales have got crossed the six-figure draw, said Jackson, who dropped to provide more specific sales stats. His customer base is greatly skewed toward black and Latino men, whom account for approximately 70 percent of sales. In the Bay Region, many of his customers stay in the East Bay metropolitan areas of Pittsburg and Richmond.

“Everyone stated expect loss for the first 3 years. But all of us didn’t, inch he stated. “A lots of people support us since we support them. inch

Around the vacations sales began to spike by overseas clients in European countries, particularly in Spain. This year he has concentrated his internet marketing not only in European countries, but likewise Australia and Brazil, while each nation is known because of its beach lifestyle.

“We want to get an imprint right now there before the competitors, inch said Jackson.

He today employs a full-time publicist and spreading director and it is bringing on the brand delegate “to employ buyers in different trade shows with an eye toward increasing product sales, ” stated Jackson, who will be also rebranding his possession of the business under merely his initial and midsection name.

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Famous: Reformation Is usually Launching a New Line of Vintage-Inspired Swimwear

In the event that one store foresaw the rise from the It-girl lewk, it was definitely Reformation. In 2009, when founder Yael Aflalo 1st started acquiring old retro fabric and spinning it into covetable low-cut summer frocks, the woman attracted a cool-kid group, whose slightly retro sartorial obsessions made the business proceed boom: a wildly successful e-commerce site, five stores nationwide, and a hit bridal line to boot. Today, Reformation continues its rapid growth with the recognized launch of its first appearance swimwear collection—by the first look at it, another home run.
“Swim is really an extension of our current pieces, ” Aflalo explains from the nine-piece series made from 85-percent recycled components. “We looked over our best sellers, considered the style, slashes, and colors, and went from there. ” The collection was inspired by photos of her favorite retro suits, the woman adds, “some worn by Jane Birkin and others by Cindy Crawford in the ’90s. ” The brand’s signature throwback vibe comes through, with high slashes and plenty of gingham, but Aflalo’s main goal was to help her “Ref girls” feel and look their best. “We always need women to feel sexy and also comfortable, ” she says. “You shouldn’t have to sacrifice 1 for the other. ” Prices range from $78 to $98 for any bikini top or bottom, which are offered separately so that customers can mix and match to obtain the perfect fit.
“It’s designed to get along with most of the Ref pieces in your closet—we possess a ton of breezy linen pieces you can throw on top, ” Aflalo says, adding the one-pieces happily double because bodysuits. “The girls who also shop with us have been asking for swimwear since day one, and we’re excited to finally make it happen. ”
Above, an exclusive first look at the new collection—get ready to view a lot of #refswim on Instagram this summer.

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Sharon Mosley: Tips for diving into swimwear shopping season

Shopping for a swimsuit? Don’t panic yet. Finding the perfect swimsuit may be one of the most dreaded shopping experiences there is, but before you spend another weekend locked behind those dressing room doors, check out these tips on the good, the bad and the ugly side of buying swimwear.

Let’s start with the bad news. Yes, it can get a little ugly out there when you schlepp through dozens of swimsuits that leave you feeling stripped bare of any small amount of confidence you ever had. So instead of scouring through racks and racks, take a few minutes and dive into the latest swimwear options available right at the fingertips prior to heading to the shops.

Some of us want to order swimsuit online and make an effort multiple sizes on inside the comfort of the own home. And lots of digital advancements to guarantee the correct in shape. Lands’ End has one of the greatest mobile friendly “Swim Finder” personalization equipment.

However , when you are really serious regarding getting out in the open your bathing pools beauty field and locating a whole new community to explore, therefore braving the swimwear shark tank personally may be the best choice. And don’t consider your best good friend with you. If you do not have to go with the mom, its not necessary a chatty chaperone. A few just claim choosing a swimwear is more of your personal subject.

Shopping one will also offer you a chance to get motivated. There are so many mix-and-match choices at this moment, especially if you are searching for a two piece suit. A person worry when you are not the same size on the top when the bottom. Sets apart are the best option. You can easily make a custom go swimming wardrobe simply by adding one or two coordinating bits in different printing and shades.

Try on an array of swimwear. In case you know you need a one-piece, you might love a tankini (a two-piece very long tank more than bikini bottoms) rather than a normal tank. In addition, you may discover you like a lot of suits — a zip-front maillot for the purpose of swimming, an attractive crochet two piece for relaxing by the pool area and a floral halter teamed using a matching paréo skirt with respect to beachside drinks.

When you do locate swimsuits basically for you, keep in mind the brand/and or creator. Chances are when you require another fit, you’ll be able to resume the same catchphrase and size.

The good news? When you do discover a suit that hopefully appears as good as this fits, it’s well soon on your way beach quilt bingo! The trends this season offer plenty of possibilities if you’re a surfer little girl or a pool area poser. Listed below are the best swimsuit trends to dive in to this year:

> > The one-piece continues to be a well liked, but the basic tank includes morphed in a major fashion leader. Think plenty of extra specifics: tassels, aspect lacing, fine mesh insets, large cut-outs, halters, plunging V-necks and irregular in shape one shoulder joint tops. As well as one-piece swim dresses to get the ultimate protection.

> > Two-piece swimwear continues to be revived with all the explosion of mixing and matching separates. The focus is on the top: crop covers, high throat halters, triangle tops, bandeaus, ruffles and lace. With pattern mixing on the rise in ready-to-wear, expect to see creative combinations in swimwear: pairing a striped bottom with a floral top, for example.

> > The athletic suit is another must-have in several swimwear wardrobes. After all, some of us do actually swim in our suits, right? The surf’s up this summer in wetsuit-inspired neoprene tanks and long or short sleeved crop tops with high-waisted bottoms. Rash guards and tee shirts protect skin from harsh sun, and could be among the best updates you can buy. Look for UPF sun protection on labels.

> > Color is also heating up the swim picture. Yellow is actually a sunny preferred, followed by fruit, coral and teal. The new neutrals to wade into the water? White and blush tone nudes. Metallics are still shimmering in swimwear as well as old classics: animal images, ombre and tie-dye.

> > Cover-ups are always necessities, and this season, they cross in and out of swimwear and ready-to-wear territory. Don’t be afraid to wear those cover sarongs and pareos, bolero jackets, caftans and palazzo pants on and off the beach.

To find out more about Sharon Mosley, and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate Web page at www.creators.com.