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Upside’s Jodhi Meares adds a Mediterranean-inspired swimwear collection

Ten years after she sold Tigerlily to Billabong, the designer returned to the beachwear, this time leading the charm of the 70s. For nearly 20 years since the establishment of the swimwear brand Tigerlily, Australian designer Jodhi Meares has launched The Upside Beach, a vacation extension of her upside sportswear series The Upside – marking her return to swimwear. After selling Tigerlily to Billabong in 2007, Meares received much-needed relief from the rag trade, distributing her time between Sydney, New York and Hawaii. Loyal yogis soon noticed that the huge GM (including Lululemon) monopolized the sportswear market at home and …