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Arizona State University entrepreneurs create swimwear brands for all sizes

HourGlass Swimwear focuses on solving the problem that women can’t find a fit swimsuit George said she was inspired to create the brand to help women who are not suitable for small and typical sizes, and many stores have limited their choices. “I can fit people in the shape of pears, apples, bananas or hourglasses,” she said. George said she plans to make customers more personalized by using an app or fit-quiz to find the best shape and size for the customer. “We need to sell to consumers in the way they need it, and there aren’t too many products …