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Victoria’s re-launch the secret of swimwear

The struggling lingerie brand Victoria’s Secret will be brought back to its swimwear collection and will be discontinued in 2016. Stuart Burgdoerfer, CEO of the brand’s parent company L Brands, said in a earnings conference call that the swimsuit will be relaunched in the spring of 2019. But swimwear is not the only product category that Victoria Secrets will return to. “We will enter other exit categories,” adds Burgdoerfer. “We have started marketing and selling boots, for example, glasses and other licensed companies.” The news was released a few days after the brand’s new CEO, John Mehas, who joined Victoria’s …