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Famous: Reformation Is usually Launching a New Line of Vintage-Inspired Swimwear

In the event that one store foresaw the rise from the It-girl lewk, it was definitely Reformation. In 2009, when founder Yael Aflalo 1st started acquiring old retro fabric and spinning it into covetable low-cut summer frocks, the woman attracted a cool-kid group, whose slightly retro sartorial obsessions made the business proceed boom: a wildly successful e-commerce site, five stores nationwide, and a hit bridal line to boot. Today, Reformation continues its rapid growth with the recognized launch of its first appearance swimwear collection—by the first look at it, another home run. “Swim is really an extension of our current …

Sharon Mosley: Tips for diving into swimwear shopping season

Shopping for a swimsuit? Don’t panic yet. Finding the perfect swimsuit may be one of the most dreaded shopping experiences there is, but before you spend another weekend locked behind those dressing room doors, check out these tips on the good, the bad and the ugly side of buying swimwear. Let’s start with the bad news. Yes, it can get a little ugly out there when you schlepp through dozens of swimsuits that leave you feeling stripped bare of any small amount of confidence you ever had. So instead of scouring through racks and racks, take a few minutes and …