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The fashion queen has just launched the most fashionable sunscreen swimsuit

Imagine the summer holiday art directed by Missoni Scion, a picture that comes to mind: generations of incredible Italians, Mediterranean toes, cool breeches and crochet bikinis. The colorful beaches in this scene are close at hand and offer plenty of sun protection. Mott50 is a well-known brand of minimalist swimming suits for ladies and covers made of UV-shielded fabrics. It has developed a new capsule in collaboration with Margherita Maccapani Missoni, which is launched today. Judging from the color-closed single piece and watermark pattern, the instruction is about life, indoors and outdoor life.

For the 35-year-old creative director (newly appointed to oversee the M Missoni series), she has the opportunity to showcase her warm weather design skills as a family business. “I like the fact that I can make clothes for both people and children in the same series,” Missoni said, and she has two young sons. “It’s very challenging to apply sunscreen to the body! Even if we are not at the beach, they are always ready to jump into the water, whether it is a river or a swimming pool.” Although Missoni has long been a daily sunscreen enthusiast – but She remembers that her mother devalued SPF’s tannery oil in the 80s and 90s – the new discovery of UPF fabrics. (An abbreviation for UV protection factor, which is a textile-like rating system similar to SPF; therefore the Mott50 is named 50, marking a powerful barrier to light – no need to reapply.)

In this brand’s new collection, it can be converted into a sleeve rash escort, full of vibrant fish, ideal for Augusto, 3 and Otto, 5. At the same time, there is a pair of swimsuits for women and women. The two-tone vest features a whimsical ruffled waistband; this multi-color long-sleeved suit top features a pointed collar (already the most popular style, which is why it is called Margherita). Missoni said: “I always like animal prints. Since we made swimwear, we have conducted a comprehensive study of tropical fish scales.” The mermaid-like purple iteration is the winner – and, like the mythical creatures, this kind of The model works well on land, as shown by the lines of yoga tights and sports bras.

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Sun protection: New swimwear line has you covered

When she was diagnosed with two melanomas at the age of 32, Brisbane’s mother, Alyshia Morris, was shocked to the heart. She turned her negative experiences into a positive attitude and came up with a way to not only keep her own sunshine, but also encourage others to do the same.
Brisbane’s mother, Alyshia Morris, is urging others to be smarter this summer after being diagnosed with two stage 1 melanomas.

“When I was diagnosed with two melanomas at the age of 32, I shook my absolute core,” she said.
“Fortunately, they were successfully deleted. I am very fortunate that this is a positive result. Now I have two physical examinations every year and I am vigilant in the sun.”
After the panic, Ms. Morris felt the need to find a better way to protect herself from the sun. After the success of finding the right protective swimming suits for ladies, a frustrated Ms. Morris created the sunscreen swimwear brand Shade Swim.

“It’s a wake-up call for me to cut a large piece of skin from my body. I decided there and I had to do something that was not only fashionable but also safe.”
According to the Melanoma Institute Australia, an Australian has died of melanoma every 5 hours, with an estimated 14,000 diagnosed each year.

Matthew Browne, CEO of the institute, said with New Zealand that “Australia has the highest rate of melanoma, and we know that sunburn is the biggest risk factor for melanoma.”
As of today, Ms. Morris’s line of fashionable swimwear can be purchased online. Locally crafted for women only with long sleeves and made of UPF50 + fabric to protect skin from UV rays.

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Liz Hurley creates a stunning curve with a tight-fitting twill swimsuit

In recent months, the burly brunette stun seems to have traded some serious bikinis for some of her glamorous costumes.

Since launching her own self-proclaimed ladies swimming costume collection, Liz Hurley has proven to be her best ad when presenting her compact design.

On Monday, the 53-year-old model is open as usual because she squeezes those incredible curves into another incredible number.

On her official Instagram account, Austin Bowers’s actress looked at every inch of the goddess because she used a tight blue piece to pose a storm.
This delicious mummy has fully demonstrated her sensational body, most notably the well-known assets that have become British institutions in recent years.

Forever charm, beauty – Enjoy high-profile romance with Hollywood star Hugh Grant – Make-up full face, thick winged eyeliner and soft nude lip gloss and dewy foundation.

At the same time, Liz wore a clearer, lighter caramel lock, leaving her plump hair on her shoulders, drawing a striking face.

She said to this playful voice: “The most flattering piece, Candace, is now available.

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HOLYDAY swimsuit takes you to the beach

The newcomer HOLYDAY showed the smallest and chic swimming suits for ladies. Founded by longtime friends Yasmine Hottary and Eugenie Radopoulos (who went to high school in Greece), the idea of ​​creating their own swimwear brand last year was just sitting on a beautiful Greek beach.
Since then, they have created a route that exudes a happy summer vacation, taking you away from the stressful urban life, but sending you directly to the white sand beaches and clear blue waters. Each design is highly valued and has a modern and timeless appeal. Whether it’s a bikini or a single piece, they are handmade, produced locally and sustainably, and support Greek fashion manufacturers and their skilled craftsmen.

“For us, the holidays are actually holy days, and we want our customers to be beautiful and comfortable. Our collection includes modern swimming pieces that can be worn on the beach or as part of the island’s dinner equipment.”
Tell us about your brand… HOLYDAY was launched in Greece in 2018. After spending a few years in Paris and Montreux in the summer of 2017, sitting on the beach near Athens, we decided to launch HOLYDAY. We want to turn our familiar and loved lifestyle into a successful business. Our home country Greece is an important inspiration for us because it gives us beautiful images and experiences, we want to integrate into our brand. We chose not to pass this inspiration to the brand’s traditional aesthetics, but to make everything that local support for Greek manufacturers in a country’s rather difficult time. This allows us to pay close attention to quality and work with our manufacturers to turn all our crazy ideas into reality!

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Miami Swimwear Company sues Sears, Lampert fraud

This week, a Miami swimwear company sued Sears Holdings, Sears CEO Eddie Lambert and Lambert ESL Investments in a fraud hedge fund in Cook County, Ill.

InGear Fashions sued for $840,000 and filed a lawsuit in its Cook County Circuit Court that Sears, Lambert and ESL were engaged in fraudulent activities because they did not pay ladies swimming costume fees to the company. The company has been to Sears for the past six years. Provide clothing.

On Monday, Sears Holdings (Nasdaq: SHLD) with Sears and Kmart applied for Chapter 11 protection in the US Bankruptcy Court in New York.

In the lawsuit, “In Gear Fashions believes and relies on the defendant’s repeated public statements about its suppliers and continues to provide them with products… If the defendant fails to commit, the company will stop providing the defendant with goods fulfillment and suppliers. The agreement reached and timely payment… (InGear) also accused the defendant of making false statements to the public and its suppliers, enticing them to continue to supply the product and allowing them to continue to operate. It is claimed that this is done for the defendant to engage in A transaction that has an economic interest but is unfavourable to unsecured creditors such as InGear Fashions. “According to the lawsuit, ChicagoBusiness.com reports.

However, before the bankruptcy of Sears Holdings, the supplier’s arrears may not be paid quickly.

According to Sears Holdings’ bankruptcy website, “(the bankruptcy) court will establish a process that stipulates all the money owed by the goods and services provided before the filing date. The creditors will be notified and have the opportunity to file a claim. ”

Sears suppliers who owe funds will turn to “information on how to submit a claim form or submit proof of claim online.”

Earlier this week, many Sears suppliers reportedly failed.

CNN reported that Sears owed more than 100,000 creditors, and “these creditors will queue up for pennies in exchange for their investment funds.”

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Bachelorette’s beach ambulance moment! Ali Oetjen wears a very high swimsuit on the water-skiing date

Bachelorette’s beach ambulance moment! Ali Oetjen wears a very high swimsuit on the water-skiing date, posing a risk to the wardrobe failure
In the single girl on Thursday, Ali Oetjen risked the wardrobe failure.

The 32-year-old is wearing a sexy swimming suits for ladies and catching up with the chase, Bill Goldsmith, at an action date in Sydney Harbour.

But her high-profile singles seem to be an adventurous choice when riding the waves.
During a date with Bill in Melbourne, Ali wore a bright red rashie swimsuit designed by Australian designer Une Piece.
This number must look very red, with an online retail price of $195, which is true for anyone who wants to steal her.

Bill couldn’t take his eyes off the blonde and said she looked “very beach ambulance.”
“She looks very unbelievable in her red one-piece swimsuit,” Bill added.

Ali stood directly on Wescaster… she was great. I think Taite might be a bit frustrated and see what he missed.

Bill started using his “wild rose” on Thursday’s episode, which meant he could steal Tate’s date from Ali and accompany her on the water.
Ali’s choice of swimsuit has left a deep impression on Bill.

After the date, he kept saying: “Today, it bought me a lot of dealers…. There is a lot of experience here.”

“I am very happy to see what will happen. I will definitely see myself falling in love with you and move to Adelaide to start a family with you,” he announced to Ali.

Then the couple kissed passionately for a long time.

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Lauren Goodger has no imagination in wearing a FRONTLESS swimsuit

The former TOWIE star has recently become a victim of some poor cosmetic surgery because the filler left her with a very different squat line.

Although initially denied that she had done any work, the clumsy baby was later forced to admit that the nightmare bad treatment made her “craving her old face” and then quickly rushed to the Harry Street Clinic and removed it.

Fortunately, it seems that Lauren Goodger has managed to eliminate the entire embarrassing event and return to her best, happy self.

And it seems that the 32-year-old girl has decided to upgrade her selfie game to a grade.
This week, in her official Instagram account, ITV2 stars apparently feel like they are wearing incredibly full performance on some serious swimming suits for ladies.

Lauren ensures that all eyes are focused on her very rich assets, so there is almost no white single piece, because its endless drooping neckline is almost boundless.

Once a gorgeous queen, it seems that Lauren does not intend to use the naughty numbers for their intended use, because her face is flawless.

Applying a lot of bronze on her cheeks and a nude lip gloss, this sexy shrew throws a signature grin on the camera.
She added a title to this cheeky video: “Thank you for your team today! Can’t wait for all of you to see this #最好#poot#ever#done.”

For Lauren’s 786k Instagram, it didn’t take long to play after the editorial part of the clip and began to leave some serious love.

One user wrote: “It’s like fire again as usual. All you need now is the crown and the king.”

The second claim: “I hope you are as good as the baby.”
The third admirer added: “You look great Lauren.”

The last follower teased: “Wow, it’s a good time, you laughed, this is the first time!”

Like our Lauren, we believe we can expect more from it!

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With Instagram’s all-season summer-style bikini and exotic beach placards filled with feed, the swimwear industry “fires on the fire”

American Eagle Outfitters’ Aeire brand of swimwear sales has more than doubled in the past two years.
In the first few months of this year, US swimwear sales grew at an annual rate of 10%, higher than the average of 3.2% from 2010 to 2017.
Abercrombie & Fitch CEO Fran Horowitz said that Instagram has established a dialogue between the company and its customers.
After the British model Iskra Lawrence released her own photos to her millions of Instagram fans, Aerie’s pink super scoop one-piece swimsuit sold the “high cut clumsy trophy” in less than two weeks.

“Back to New York, missed the sun,” Lawrence wrote in a March 2017 post, marking her comments with sun emoji. “Still too addicted to this @ aerie #onepiece tho.”

This super-exclusive is described on Aerie’s website as “comfortable, cute, with the right amount of exclusive news” and remains one of the brand’s best-selling suits. Aerie’s marketing director, owned by American Eagle Outfitters, said they can track the dramatic increase in sales to specific posts.
This is a photo sharing platform that provides users with a casual, fun forum to showcase their best beach shots with the #vibe they feel or the #inpirationalquote they want to share.

The company said in June that the platform currently has 1 billion monthly active users, compared with 800 million user executives in September 2017, digital sales have become one of the fastest growing segments of the retail industry, many of which Buying behavior is increasingly coming directly from Instagram.

According to NPD Group’s consumer tracking service, when the Instagram was launched in 2010, the US retail sales of swimming suits for ladies was about $3.6 billion. Last year, their average annual growth rate reached about 46%, reaching $4.6 billion. According to NPD data, in the past few months, the growth rate of US swimwear sales has increased at an average annual growth rate of 10% in May, which is the latest data.
Marketing executives and analysts say social media is increasingly driving purchases, especially in the off-season, where swimwear sales typically slow down. Summertime broadcasts on Instagram all year round, when most parts of the US are caught in deep freezes. Beach mail from Australia, South America and Africa will receive news. Analysts say the purchase can easily come from the company’s official account or the customer’s Instagram feed.

Jefferies analyst Janine Stichter said, “People go on vacation and they will return it.” He also attributed the growth of swimwear to social media. “They want to have a trendy swimsuit. Although it used to be something, you might have only bought one of them, it doesn’t seem to matter.”

Getty pictures
After the British model Iskra Lawrence released her own photos to her millions of Instagram fans, Aerie’s pink super scoop one-piece swimsuit sold the “high cut clumsy trophy” in less than two weeks.

“Back to New York, missed the sun,” Lawrence wrote in a March 2017 post, marking her comments with sun emoji. “Still too addicted to this @ aerie #onepiece tho.”

This super-exclusive is described on Aerie’s website as “comfortable, cute, with the right amount of exclusive news” and remains one of the brand’s best-selling suits. Aerie’s marketing director, owned by American Eagle Outfitters, said they can track the dramatic increase in sales to specific posts.
This is a photo sharing platform that provides users with a casual, fun forum to showcase their best beach shots with the #vibe they feel or the #inpirationalquote they want to share.

The company said in June that the platform currently has 1 billion monthly active users, compared with 800 million user executives in September 2017, digital sales have become one of the fastest growing segments of the retail industry, many of which Buying behavior is increasingly coming directly from Instagram.

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What are your expectations for the 2019 men’s swimwear?

Beach boys will wear 2019 swimming shorts. So it is goodbye big, ol’ loose board shorts and sayon ​​ara super long surfers.

Of course, next year you can find those looks in the store, but the new shorts for swimming suits for ladies designers and manufacturers for men can reach midthigh and have a more fit style.

This summer, this is the headline news of SwimShow, the world’s largest swimwear trade show, organized by the Florida Swimwear Association at the Miami Beach Convention Center. The show is part of the Miami Swimming Week, a week of July when the swimwear industry gathered at South Beach to host a series of fashion shows, nightclub parties, product launches, showroom tours and designer dinners.

This is a new thing for Playboy to swim.

• Boxing suitcase belt, drawstring closure

• Bright pastels

• Popular prints include Op Art, Geometric Digest, Retro Vintage/Photo Kitsch and Animal Stripes (Neon Tone)

• Coordinated cover (especially white tulle harness pants, guayabera shirts and academic polos)

• Fast drying performance microfiber

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Criminal partner! The mother and daughter duo behind the popular sportswear brand revealed their warm reasons to start the brand in the backyard shed

Entrepreneurship is not easy, but when your mother is by your side, this is a less difficult task.

Gerrycan is a swimwear and sportswear brand founded in 23 by Stephanie Harmat and her 50-year-old mother, Olga Harmat.

When they started the business for the first time, they only sold five items per month.

Now three years later, they sell nearly 500 per month and have online wholesalers who continue to like the brand.

When it comes to FEMAIL, they reveal the secret behind their success.
They said that we still made a lot of work in our original studio, but we have expanded to the second studio and hired another manufacturer.

“At the end of the fiscal year, we expect to reach approximately 1,000 per month.”

The business began with Stephanie’s grandfather Gerry, who had not been affected for many years after his death.

They transformed the sculptor into a mature design studio with cutting tables, nail boards, tools, reels and iconic Gerrycan palette material rolls, and the walls were filled with magazine clippings from the 80s.
While Stephanie has a bachelor’s degree in professional design in space and graphic design, Olga is running a family-run lifestyle store.

They said that once our all in one swimsuit womens and sportswear took off, we would build a booth at the notorious Sunday Bondi.

“By selling this brand in Bondi, our Instagram is growing and word of mouth. We have some celebrity stylists who go to the market to meet us and see the products in person.

Their goal is to have a variety of styles and sizes so that everyone can find the brand that suits them.
The mother and the daughter grew up in completely different eras, which helped shape the brand and make it the brand of today.

Olga spent her youth time watching her father and brother surf, and often participated in the event.

Throughout the 1980s, Olga was making his own super-high-end swimsuits and sportswear, from aerobics to Bondi’s drinks.
Stephanie grew up among a group of beach lovers and was a sinister and enjoying summer traditions during her youth.

With their design background and passion for swimwear, they noticed the gap in the market, emulating the summer of Australia and paying tribute to the 80s and 90s.

They said that in June 2015 we launched several quick-drying compression sportswear, including some very unique cuts and designs.
They went on to say that a few months later, we made people who love Australians have real quality and asked to wear crops from the gym to the beach.

“This is a natural progression, and then we started designing swimwear because we naturally know what to do and what to do.”

Their best-selling product is a single item, with more than 400 women buying almost all colors in this style.

Women think this is because it is very flattering and easy to wear. Although they are very different, they are all wearing swimsuits.
This summer, they have some incredible ribs that are a tribute to the 70s and 80s.

“Comfort and fit, like our other products, will continue to be the focus, but we like, like, like to play with different fabrics, add shoulder straps and extra details to make each piece unique,” ​​the duo Say.

“We want to continue to create works that last a lifetime and get some real love from celebrities.

“We want to work with the right models and women to inspire us to create shapes for everyone.”