Swimwear trend tips from top swimwear designers

Is your summer wardrobe beach ready?

Nothing is more daunting than buying a swimming suits for ladies. Dimly lit locker rooms and a variety of designs often make swimwear shopping an overwhelming experience.
We can’t do anything about those nasty locker rooms, but here’s a hot spot this summer.

We chatted with Barbara Polo, Design Manager of Witchery Womenswear, to learn more about her design process, inspiration and the latest swimwear trends.
What is your favorite design for swimwear?

I have always liked to design swimwear. It is a combination of fashion and fashion, and it is also a very technical garment that needs to support the female body. The use of color and print is great, and I also like to design a dress that needs to make women feel good on the body, especially when you wear limited clothes.
What inspired the latest Witchery swimwear collection?

It all began with the discovery of beautiful pastel tropical prints from international printing houses. Then we mix it with natural palettes and linen products, both of which are from international fashion shows. The result is a super feminine and relaxed vacation and swimwear collection that combines the softness of the trend with swimwear designed for our clients, with a focus on support and fabric technology.
What is your personal favorite swimwear style?

As a fashion designer, I like to mix and match according to the trend, but I have been wearing a dress for the past few years, and it is both cover and fashionable.
What is the trend we should try this season?

The square collar top is the main style of swimwear this summer. Stylish and practical, the Rash vest is perfect for a day at the beach. We offer a very special and beautiful piece that is suitable for outdoor lifestyles and also expresses the scuba trend.


Hi, this is Nancy in Seattle. Nice to meet you here! I am a girl who loves life and I will share my thoughts on fashion, beauty, style and anything that interests me. If you are interested in contacting me, please send an email to: [email protected]

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